The 144 buses which run through Droitwich have been given a new look, giving a nod to the town’s rich heritage.
The official relaunch of the buses and their ‘Salt Road’ route which starts at Worcester and finishes at Birmingham, will take place tomorrow (Monday, June 11) between 11am and 2pm in Victoria Square. The new timetable will also be relaunched – they will operate up to every 15 minutes between Worcester and Bromsgrove, and every 30 minutes to Birmingham. You can view the route map here.
Anyone who attends the launch event will be able to meet the team from First Bus, pick up samples of Droitwich Salted fudge and come face-to-face with a roman gladiator! The team at First Bus have joined up with Wychbold Fudge, Droitwich Spa Salt Museum, Churchfields Farm, Droitwich Town Council, Transport for West Midlands and Worcestershire County Council to bring the event to the town as well as Bromsgrove, Worcester and Birmingham,
The route has been named the ‘Salt Road’ as the town famously produced salt and was a valuable resource in Roman times and the Romans came to Droitwich specifically for this.
Later, the Anglo-Saxons had furnaces to evaporate the salt on the banks of the River Salwarpe. King John granted the town a Royal Charter in 1215 because of its salt, and Droitwich became very prosperous in Medieval times.
The salt industry was industrialised and developed in the 19th century by John Corbett, who built nearby Chateau Impney in the French château style for his wife and developed the town into a spa resort. The road leading to Birmingham in one direction and to the river at Worcester in the other became known as the Salt Road.
Salt is once again being produced in Droitwich by the team at Churchfields Farm and Wychbold Fudge are using it to produce their Droitwich Salt Fudge.
Image: Courtesy of First Bus.