Road users will now be able to submit their own digital footage to report potential traffic offences direct to West Mercia Police.

A new National Dashcam Safety Portal gives members of the public the power to report incidents of dangerous or unlawful driving. The initiative is supported by Brake (the road safety charity), and Cycling UK (the national cycling charity). Reported incidents can range from driving dangerously or carelessly to overtaking on solid white lines, using a mobile phone while driving, ignoring traffic lights or dangerous driving around other road users, such as horse riders and cyclists.

The secure platform, developed by Nextbase, allows motorists to safely and securely upload their video footage from dash cams and other devices directly to the right police force. Such offences will then be reviewed by a police officer and followed up as appropriate.

West Mercia has rolled out ‘Operation Snap’, a road safety initiative originally developed and launched by North Wales Police and GoSafe. With the help of Nextbase this is being rolled out across the country, in light of growing public demand for a streamlined means of reporting road incidents. There is a growing interest from local communities to ensure that bad driving and poor behaviour on our roads is addressed. This initiative gives members of the public the ability to assist forces in taking action against those who put other road users at risk.

Commenting on the initiative, Supt Paul Moxley said “‘Operation Snap’ will complement the work already being done by police officers on our road network. It allows us to raise awareness that drivers behaviour can and will be called to account at any time. People take risks on the road through fear of not getting caught and a lack of consequence. The National Dashcam Safety Portal is a tool that can be used by all road users; drivers, cyclists, pedestrians, horse riders and motorcyclists. I am confident that with the help of other road users, this technology will deter people from making poor choices on the road and help make our roads safer for all. The use of this online portal from Nextbase is a great way to utilise new technology to make our policing services as accessible as possible.

To submit footage to West Mercia Police visit